"I was feeding Nutro Max to my dogs because I believed it was the most nutritious food out there. Well, they hated it. Only one of my three dogs would eat it, and she would eat anything, including my baby's dirty diaper. So, while I was walking the isles at the pet store, looking for another food, I asked a lady what food she would recommend. I didn't realize that she was a salesperson for Bil Jac until she started her spiel, but I must say she was 100% correct!!! One of my dogs would NEVER eat dog food, only cat food, until I introduced Bil Jac. She loves, loves, loves this food. And, to top it off, it's great nutrition!!!! I am sooo happy with this food! Oh, and don't be alarmed by the price -- serving sizes are about half of what other dog foods recommend because that's all they need with Bil Jac. My dogs' coats are absolutely gorgeous now, and I have noticed an overall improvement in health, not to mention solid, small doo-doo! Less mess! That's always nice!"