"My dog LOVES this toy. He has not been this attached to a toy in two years, since his very first bumble bee/bear that he had when we first got him. It was a struggle to get this active, walk-loving dog to go outside once I told him he could not bring his toy. If I tried to take it away, he would run away and hide in the house and not go out. Also, he would not go to bed without it. He has taken to sleeping with it like a baby sleeps with a special teddy bear. It lasted three weeks before it ripped (which is about 20 1/2 days longer than any other plush toy!) and I immeditaely contacted my friend to find out where she got it. He loved it!"