"I originally purchased this for a roommates 8 yr old cat. He would eat it, then my cat wanted in on the action. After a few times my less than 2 yr old cat would not eat it.
Now I have to smear it on his paws. The first time I did it, I didn't put on thin enough and found it all over the place (as he shook his paw it came off) I purchased the fish flavor (in the store) and it smells nothing like fish.
I can't really comment on the effectiveness on the product because my cat only gets hairballs occassionally.
I've tried other hairball gravy's on their food, but they wouldn't eat it.
I am going to try another product on this website and we'll see how that goes...taste wise that is.
Otherwise I'm waiting for my "deluxe shedender" to be shipped. So there will be less fur to get a hairball!"