"Some people may think that when the shampoo is in the bottle, it smells good. Honestly, it doesn't smell that great. However, once you wash your feline and get him/her all dried and then smell him/her, it's lovely. It makes their coat smell good and it leaves them very, very soft. That's why I love it! I use it on my 4 week old kitten every 2-3 days and he's just so soft afterwards. I'm definitely not going to change shampoos. Also, because you shouldn't use too much, it'll last so paying $7-8, in my opinion, isn't that bad."