I trust this brand for high-quality food at a sensible price. My cat loves both the dry and wet foods from this brand. I finally got to try this new grain-free variety on him when he finished his previous bag of 'active adult', which is no longer carried at my local Petco. I think he likes this one even better, and it has a higher protein content. He actually started eating this in lieu of his wet food, and he is a fiend for gravy-full canned food! I will definitely continue to purchase this kibble.