"I bought this for the crickets my frogs eat. The crickets came with a green "food cube" in the package, but since it had rolled around and killed a bunch of crickets which were now plastered to it, I bought this stuff for them. Within 10 seconds of putting it in the container, the crickets had gathered on it and started eating. None of them are interested in the original "food cube" now. The orange smell is pleasant, too."