"i like this shampoo a lot. I'm not usually someone who buys a lot of organic things, but it's got oatmeal and aloe which are great for itchy skin. One of my dogs has pretty bad allergies and this shampoo helps relieve some, not all, of the itching. It smells nice and lathers surprisingly well. I mix this shampoo with a bit of DVM NuSal T Dog Shampoo to help keep the allergic reactions down on my dog's belly and chest. I bought the shampoo on sale so I felt like I definitely got my money's worth."