"I bought this shampoo for my small Papillon. I wanted an all natural, chemical-free, dye-free, and fragrance-free product. The shampoo lathers well and though it doesn't smell much, when my dog dries he smells fresh & clean. He doesn't have dry skin so I figured this regular shampoo would be okay (they also offer an oatmeal shampoo for dogs with dry skin). This is a great shampoo & I recommend it."