"My pickey Terrier needs a zero grain food. This is one of the best we have tried. I mix this with Orijen(which i wish PetCo would carry, hint, hint) or I alternate. My dog wont even consider eating a "normal" protein % dog food after eating these high quality products that offer higher protein and of corse thats in relation to the meat content. This food offers 34% protein, which seems to be a good balance for my dog. The Orijen has even higher at 40% protein, but for my dog that is to much to feed exclusive for long term. Look at your dog food ingredients, most have protein in the mid to high 20% range, meaning less meat, plain and simple. dogs in the wild dont eat grains like corn and oats, they eat meat. thats why its hard to find a dog that doesnt like the taste of these high protein foods. at 2y.o. my dog is very healthy(just had complete blood workup, A+), active, smart, and has the energy to Rollerblade a few miles a day with me and still want to play ball all night long!!! this is good stuff, highly recommended. and if you think the price is high, you dont have to feed as much due to the high protein count, actually saves me money over cheaper food."