"This is the only feather toy I've ever found that holds up to a house full of foster cats. There are similar toys, like "da bird" but their feathers are so wimpy, they're broken within a day or two. The feathers used in this toy are very rigid, so when you twirl it, they sound like a flying bird. Cats go nuts over this toy! Plus it's very sturdy and it lasts a long time. Extra attachments give the toy even longer life. They're worth the money."