"This food is so "real" a person could eat it! When my boyfriend moved in, his dog was eating pedigree. I fed the puppies at the same time, set the bowls down, and his puppy sniffed her food, then went right over to my puppy's Halo food and started woofin' it down! I could have made a commercial of it. I don't feed the girls anything else, I'd be wasting my money."