"After the vet put Lulu on a diet and told me she could only have weight control food, I tried many different brands. She didn't like ANY of them. And that is something to be said for a cat that has an eating disorder. Finally I tried this. She doesn't like the Regular Indoor Weight Control. This one is supposed to control hairballs as well. And it must have a very different taste than the one without it. She loves it! Of course I don't know if that's a good thing or not now, since she is supposed to be dieting. I also noticed my other cats sneaking and eating this as well, even tho they have their own regular food. That tells me it tastes good. And I know it's good for them as well."