"Although my dog doesn't know its organic, I like the idea that I can treat with canned food that is healthy and doesn't have any chemicals in it. This looks pretty good when you open it, its more of a traditional canned food texture, but it does have pieces of vegetables in it too, and it smells good for a dog food. Although its a little pricey, I think its worth it. My dog is crazy about the stuff, so I guess we're hooked."